Browsing articles in "Tableau Guest Post"
Dec
10
2017

Tableau for Marketing: Become a Segmentation Sniper

Do you know that Netflix has over 76,000 genres to categorize its movie and tv shows database? I am sure this must be as shocking to you as this was to me when I read about it first. Genres, rather micro-genres, could be as granular as “Asian_English_Mother-Son-Love_1980.” This is the level of granularity to which Netflix has segmented its product offerings, which is movies and shows.